Resurrection strategies
How do we go about bringing these churned or at risk of churn users back? By building Resurrection Strategies.
These strategies are a combination of the opportunity to bring these users back to the product or the risk of being marked as spam, unsubscribe rate shooting up and potential blocking. Hence we need to keep an eye out for potential signs of negative behavior like:
Negative Action | Reason |
High Cart abandonment rate | |
Low NPS or CSAT | |
Number of support tickets increase in last 30 days | |
Decrease in order frequency of user | |
Removal of saved payment details | |
Negative review on social platforms |
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